Glowie, the AI fundraising coach in your dashboard

Ask questions, let Glowie prepare campaigns and get tips based on your own data.

Glowie, the WeGlow candle mascot, with a lit flame

Glowie is the AI assistant in your WeGlow dashboard. He answers questions about the platform, reads your donations, donors, campaigns, events and recurring gifts, and makes concrete proposals. For actions such as a campaign draft, a donation page or a newsletter draft he prepares a proposal that is only carried out after you confirm.

Glowie answers in the language you write in. He is available to all organisations and is in the free plan, with a limit of 30 questions per hour per organisation.

Key facts

What Glowie reads, proposes and where his limits are.

Modes
Help with the platform, campaigns, analytics, mail and CRM
What he reads
Donations, donors, campaigns, events, supporter actions, recurring gifts and CRM contacts of your organisation
What he proposes
Drafts for campaigns, donation pages, events, newsletters and thank-you texts
Confirmation
He only carries out actions after you confirm; newsletters stay drafts
Daily tips
For example: goal almost reached, a campaign that stalls, an unpublished draft, a missing thank-you email or donors who stopped giving
Limit
30 questions within 1 hour per organisation
Attachments
Up to 4 images per message
Price
Included in the Free plan (€0 per month); Pro costs €40 per month

Campaigns that raise more

Glowie looks at your running and finished campaigns and gives concrete suggestions, such as better copy, better timing or better follow-up. He also makes a proposal himself for a campaign, donation page, event or thank-you text, and shows it beforehand so you can confirm.

Insight into your data

You can ask Glowie who your most loyal donors are, which campaign performed best or which donors have not given for a while. He takes the answer from your own organisation’s data and explains it in plain language, for your CRM too.

Always an answer

If you are new or have a question about a feature, Glowie is ready in your dashboard. His daily tips come from fixed rules, such as a goal that is almost reached, and not from guesswork, so they stay predictable and useful.

Frequently asked questions

Is Glowie available in all plans?

Yes. Glowie is in the dashboard of every organisation and is in the free plan. There is one limit: 30 questions per hour per organisation.

Does Glowie carry out actions himself?

Only after your confirmation. He makes proposals, such as a campaign draft, a donation page or a newsletter draft. Newsletters stay drafts that you review and send yourself.

Which data does Glowie read?

The data of your organisation: donations, donors, campaigns, events, supporter actions, recurring gifts and CRM contacts. He uses that to answer questions and make proposals.

Which language does Glowie work in?

He answers in the language you write in. The dashboard interface is available in English, Dutch, French and German, with more languages through machine translation.

Do I know I am talking to an AI?

Yes. Glowie is clearly recognisable as an AI assistant in your dashboard. European rules for AI systems require that people know they are communicating with AI, unless that is obvious from the context.

Sources

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